KIKO Milano Luxembourg optimizes retail operations with Smart Analytics integrated into Odoo

In an increasingly complex retail environment, KIKO Milano Luxembourg had to rethink how it manages its operations. With several stores across the country, Retailux — the local franchisee of the Italian cosmetics brand — was seeking to better leverage its data to gain agility. While Odoo was already in place to manage operations, the teams needed a complementary solution to monitor performance in real time and support faster, more informed decision-making.

Louis, Data Analyst at Idealis Group and Product Owner of Smart Analytics, explains that their solution goes beyond standard reporting by offering customized KPIs and visualizations tailored to the specific needs of retail. Sébastien Baulin, CEO of Retailux, confirms that Smart Analytics provides greater visibility over sales, inventory, and team productivity — significantly streamlining day-to-day management.

Before Smart Analytics: complex, reactive management

Prior to adopting Smart Analytics, KIKO Milano Luxembourg’s teams extracted performance indicators manually, often from multiple Excel files. Sales data was consolidated only once a week, making it difficult to gain an accurate, up-to-date picture of business performance. Key metrics such as average basket size, staff productivity, or inventory levels were only partially tracked, resulting in decisions made without reliable or timely insights.

This setup hindered operational responsiveness and limited the teams’ ability to anticipate stock needs or adapt their offerings in real time.

After Smart Analytics: real-time, simplified management

Since implementing Smart Analytics — fully integrated with Odoo — performance tracking has been automated and is now available in real time through custom dashboards. All data, from sales to inventory and HR, is consolidated and harmonized, providing a clear, coherent view of business performance.

Teams are now empowered with greater autonomy to monitor their key KPIs — revenue, average basket, days of stock, and staff productivity — and make quick, data-driven decisions regarding stock management and in-store operations. This data-centric approach has fundamentally transformed how Retailux manages its KIKO Milano stores in Luxembourg.

Notably, within less than a week of BI team involvement, Retailux was equipped with these dashboards — a testament to the rapid deployment capabilities of the Smart Analytics solution.

A retail-ready architecture

Smart Analytics is built on a robust architecture that is fully compatible with Odoo. Data is pulled directly from the ERP, then cleaned, structured, and stored in a centralized data warehouse. Thanks to the integration of Looker Studio within Odoo, managers can access their dashboards without ever leaving their familiar interface.

The system allows both macro and micro analysis — from overall sales figures to daily or store-level performance, even down to individual team members — supporting detailed and role-specific decision-making.

The KPIs that make the difference

At KIKO Milano Luxembourg, operations are now driven by clear and actionable indicators generated through Smart Analytics. Revenue and average basket size help track the overall performance of each store. Product-related metrics — such as number of items per transaction or days of stock — help fine-tune the offering and anticipate replenishment needs.

On the HR side, seller productivity has become a key metric for optimizing staff allocation. Customer traffic — monitored via ticket count and conversion rate — provides valuable insight into footfall and engagement.

Conclusion: enhanced visibility and agility

The collaboration between Retailux and Idealis Group around Smart Analytics has enabled KIKO Milano Luxembourg to transition from manual, approximate reporting to fully automated, accurate, and real-time management. Managers now benefit from complete visibility over their operations, allowing them to make faster, better-informed decisions.

This shift has also fostered a more mature data-driven culture within the company, where data is fully embedded in day-to-day operations. As Sébastien Baulin, CEO of Retailux, puts it: “The success of our stores is also thanks to the support we've received and the Smart Analytics solution.”

Leverage the advanced features of a modern BI tool (such as Looker Studio or Power BI), fully integrated into your Odoo ERP, to gain real-time insights and make better decisions.

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