The Christmas period is here, and everyone has the same reflex: to go shopping! It's a superb opportunity for companies to achieve record sales and stand out from the crowd. But how do you ensure you have enough stock to meet this growing demand? You could trust your instincts, which is a tempting solution but, let's be honest, not a very reliable one. There is a much more reliable solution that allows companies to rely on data forecasts, known as seasonal forecasting.

As you read this article, have you planned your resources and stocks accordingly for this period? Are you more instinctive or forecasting? If you don't want to leave anything to chance, then you're going to find it very easy to understand the benefits of seasonal forecasting.

What is seasonal forecasting?

Seasonal forecasting analyses historical sales data to identify annual trends. This analysis helps companies adapt their sales and marketing strategies and ensure they have the resources they need to meet demand. By accurately forecasting sales fluctuations, companies can optimise stock management, plan marketing campaigns during peak periods, allocate resources efficiently and make informed decisions on product launches and pricing strategies.

How does it work?

So how do you carry out this kind of forecasting? Seasonal reporting analyses variations in sales over the year. However, the data manipulation required for this type of forecasting can seem daunting. You need to have sufficient data, know how to analyse and interpret it and draw the right conclusions. You don't have any particular data science skills? Don't panic, there are tools capable of extracting, analysing and interpreting your data, so all you have to do is draw the right conclusions.

Smart Analytics

This is where Idealis Solutions comes in. For us, it's very important to make these kinds of forecasting methods accessible to businesses. That's one of the reasons why we created Smart Analytics. This Solution, designed by our team of data analysts, enables companies to take their data analysis and reporting to the next level.

With Smart Analytics, you integrate a complete BI infrastructure enabling you to automate workflows ranging from data extraction through to results visualisation and manipulation. As an Odoo Solution, it integrates very easily into your environment (SaaS, SH, On-Premise) via 2 totally plug-and-play modules. With Smart Analytics, you can easily visualise and identify seasonal trends based on your data, in a clear, interactive and easy-to-use interface.

Meet our team 

Why not find out from our data analysts themselves? Take an hour of your time and take part in a free online demonstration session. You can meet our team and ask them questions about your situation.

Watch Smart Analytics in action

To further illustrate the concepts discussed in this article, take a look at this video we shot to give you an idea of the power of our solution.

In conclusion, the free online demos are an excellent opportunity to discover how Smart Analytics can transform your business. It's a great opportunity for you, so make sure you don't miss out!

Contact us today!